Democracy Incorporated

“The mythical is also nourished from another source, one seemingly more incongruous than the scientific-technological culture. Consider the imaginary world continuously being created and re-created by contemporary advertising and rendered virtually escape-proof by the enveloping culture of the modern media. Equally important, the culture produced by modern advertising, which seems at first glance to be resolutely secular and materialistic, the antithesis of religious and especially of evangelical teachings, actually reinforces that dynamic. Almost every product promises to change your life: it will make you more beautiful, cleaner, more sexually alluring, and more successful. Born again, as it were. The messages contain promises about the future, unfailingly optimistic, exaggerating, miracle-promising—the same ideology that invites corporate executives to exaggerate profits and conceal losses, but always with a sunny face. The virtual reality of the advertiser and the “good news” of the evangelist complement each other, a match made in heaven.” ~ Democracy Inc. by Sheldon Wolin.